Heal from our roots
R E I E R
70 to 7.
A 7-year-old boy with a 70-year-old kidney was what remained from an autoimmune attack. No cures, no medicine, and no surgery that can reverse the effects from 70 to 7. No doctors could imagine a way the body could RE-generate and RE-store to a healthy 7-year-old.
We dared to RE-Imagine.
We dared to RE-Imagine the power of organic self-healing.
We dared to RE-Imagine the intrinsic power of nature.
We dared to RE-Imagine circular healing of the people and the world.
REIER was born to bring nature-based health and wellness innovation to the world.
R E :Hero Overview
Heal from our Roots. This message defines REIER's philosophy of care for people who want to age with strength, calm, and dignity. The brand was created to offer a gentler, more conscious way of living, where science and the purity of nature come together in daily rituals that support visible radiance and inner balance. REIER speaks to people who want more than cosmetic surface claims. It addresses those who seek products that feel trustworthy, effective, elegant, and deeply connected to well-being over time. This message aligns with the demographic realities described by the United Nations, which reports that by the mid-2030s there will be 265 million people aged 80 and older, more than the number of infants globally. In this setting, REIER offers a refined language of ageing well, living consciously, and returning to roots.
“Heal from our Roots” positions REIER as a brand of long-term restoration rather than quick correction.
The hero message speaks directly to the aspirations of adults aged 50 and above.
UN data on the rise of the 80-plus population reinforces the relevance of products designed for longevity and quality of life.
The REIER story begins with gentleness, discipline, and a return to roots.
R E : Key Benefits
REIER offers a complete approach to self-care that begins with balance. Its products are designed to support calm, hydration, nourishment, radiance, and a renewed connection with the body's natural rhythms. For wellness, REIER promotes internal harmony and restoration through carefully developed products inspired by natural relaxation and detoxification. For beauty, REIER offers hydration, rejuvenation, nourishment, and visible glow through topical care created to support skin and hair with elegance. These benefits become more meaningful as the world ages. The United Nations reports that by the late 2050s, more than half of all deaths globally will occur at age 80 or higher, showing how strongly the global age structure is shifting toward later life. REIER responds to this reality with rituals that support clarity, confidence, and natural vitality.
REIER supports calm, hydration, nourishment, radiance, and natural rhythm.
The product range combines internal wellness with external beauty care in one integrated system.
UN ageing projections show why later-life vitality and self-care are becoming more central globally.
Through daily ritual and refined care, REIER turns everyday wellness into a return to roots.
Re: Featured Solutions
REIER's featured solutions reflect a clear philosophy: support the body and daily life through natural intelligence, scientific formulation, and meaningful ritual. RE Pure Tea encourages calm, internal balance, and a return to natural harmony. RE Dermis Essence supports skin rejuvenation through deep hydration and visible vitality. RE Tain Hair Serum nourishes each strand to improve softness, shine, and resilience, while RE Silken Mist refreshes the skin with lightweight moisture and a natural dewy finish. Together, these solutions present REIER as a connected world of wellness and beauty, where inner balance and outer radiance are treated as part of one lifestyle of renewal. This integrated design is especially relevant for mature consumers, as the United Nations notes that virtually every country is experiencing growth in the number and proportion of older persons.
REIER's featured solutions combine internal wellness with topical beauty support.
Each product is designed as part of a larger lifestyle of renewal for mature consumers.
UN ageing data shows why such integrated solutions matter in nearly every market.
Each featured solution becomes a daily expression of balance, beauty, and roots.
RE: Testimonials or Partners
REIER speaks to a growing audience that wants more than trend-driven wellness and beauty. It appeals to people seeking thoughtful products that feel trustworthy, refined, and aligned with a more conscious way of living through later adulthood. The brand's language of honesty, self-love, balance, and healing from the roots creates emotional depth, while its connection to science and regenerative practice adds credibility. This trust-building matters in ageing societies, where consumers often value reliability, transparency, and emotional reassurance as much as performance. The United Nations emphasizes that countries will need to strengthen health and long-term care systems, ensure sustainable social protection, and invest in new technologies as populations age. REIER's sincerity and clarity can therefore become part of its strongest appeal.
REIER builds trust through authenticity, product sincerity, and scientific grounding.
The brand responds to mature consumers seeking reliability rather than noise or hype.
UN ageing guidance reinforces the importance of trust, care systems, and future-ready support.
As trust deepens through care, collaboration, and credibility, the REIER community grows from roots.
RE: Call-To-Action
Begin your journey back to the roots with REIER. Explore wellness and beauty solutions designed to restore balance, nourish vitality, and reconnect daily life with the intelligence of nature and the discipline of science. Whether you are seeking internal harmony, skin renewal, or elegant daily care for hair and body, REIER offers products created to support your natural rhythm over time. For partners, retailers, and collaborators, REIER also welcomes conversations about growth, shared values, and the future of refined, nature-led wellness for an ageing world. The United Nations notes that by 2080, people aged 65 and over will outnumber children under 18 globally, making later-life wellness one of the defining opportunities of the coming decades.
REIER invites mature consumers to explore wellness and beauty as daily acts of reconnection.
The call to action serves both end users and future partners in the longevity economy.
UN ageing projections show why later-life wellness is a major long-term opportunity.
Every next step with REIER is an invitation to slow down, reconnect, and return to roots.
Meet the Team
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Jason Lam
Jason Lam is a Hong Kong based health and technology focused entrepreneur. Prior to entrepreneurship, he amassed over 11 years of capital markets, startup investments, and data analytics experience at bulge bracket investment banks across New York, London, Singapore, Korea, Australia, and Hong Kong. He co-founded GO Logistics and Storage Company (GOLS), a full service Technology, Distribution and Logistics solutions provider that services MNCs such as Cathay Pacific. He also co-founded KIDSforSDGs, and partnered with youths to establish Night Water, a movement aimed at promoting healthy low-caffeine lifestyle. At Reier, he aims to commercialize nature-based regenerative health remedies for all.
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WINNIE NG
Winnie Ng is an international Art Director and Spatial Designer with over a decade of experience leading creative teams across London, New York, Tokyo, Shanghai, and Hong Kong. Academically trained at Central Saint Martins London and Sotheby’s Institute of Art, she bridges the gap between business strategy and creative execution to drive brand equity for lifestyle and retail portfolios. Her diverse global career includes executing brand-aligned design strategies and visual assets for major names such as Alexander McQueen, Il Mulino New York, Wieden+Kennedy Tokyo, Alan Chan Design, Clot, Chow Sang Sang Promessa, and NOON World New York. She specializes in translating complex brand visions into immersive spatial environments and cohesive visual identities.
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Kenneth Kwok
Kenneth Kwok is a regenerative healthcare-focused impact investor and entrepreneur, where he builds and scales healthtech ventures that integrate evidence and nature based solutions to improve holistic health. Collectively, his ventures have positively impacted over 2.5m lives across cardiovascular, nervous and respiratory systems. His work has been recognized by World Economic Forum as UpLink and Global Innovators in addition to WHO and UN FAO. Kenneth started his healthcare journey through 15 years in investment banking and strategic investments tied to the healthcare sector.
R E : Product
ACHIEVING SKIN REJUVENATION AT THE CORE, THE DERMIS
ESSENCE HEALS BENEATH THE SURFACE THROUGH ANGIOGENESIS
Mitochondrial function optimization – Restores mitochondrial health and particle channels so nutrients convert efficiently to energy, lowering cellular acidity and slowing premature aging processes.
Targeted cell supply support – Enhances nutrient “supply” to cells and follicles so they can regenerate instead of shrinking, weakening, and progressively dying over time.
Hidden repair genes activation – Strengthens immune and repair systems beyond age thirty, helping maintain optimal balance and resilience for healthier future aging.
祛斑淡紋 加速皮膚新陳代謝 延緩肌膚老化
Origin of ingredients : new zealand
CONCENTRATED HAIR RETENTION SERUM TARGETING RESTORATION OF SCALP BALANCE AND REJUVENATION OF HAIR FOLLICLES
Scalp oil‑water balance restoration – Normalizes scalp sebum and moisture, preventing both greasy buildup and excessive dryness that commonly trigger hair shedding.
Follicle blood supply enhancement – Improves micro‑circulation and nutrient delivery to hair follicles, preserving their size, strength, and function to resist progressive miniaturization.
Rapid hair shedding reduction – Delivers a fast response, with its multi‑herb complex reportedly reducing hair fall markedly within about three days of consistent usage.
三天根治非正常落䯭 改善䯭囊健康 控制頭油
Origin of ingredients: France and Italy
REINVIGORATION OF HAND SKIN CELLS THROUGH CATALYZING THE WATER OIL AND COMPOSITION REBALANCING
Crack and fissure relief – Alleviates painful hand and foot cracking in colder seasons, even for older users who do not respond to ordinary creams.
Housewife’s hand lesion recovery – Addresses “housewife’s hands” with vesicles and fissures, helping blisters subside and skin appearance improve after simple, regular spraying.
Healthy skin barrier renewal – Rebuilds the skin barrier as cactus and dense collagen‑like ingredients fill micro‑gaps, restoring the stratum corneum and leaving skin comfortably supple.
手部皮肤水油再平衡 根除過敏型主婦手 修复皮肤粗糙龜裂
Origin of ingredients : Sri Lanka