Heal from our roots

R E I E R

70 to 7.

A 7-year-old boy with a 70-year-old kidney was what remained from an autoimmune attack.

No cures, no medicine, and no surgery could reverse the effects from 70 to 7.

No doctors could imagine a way the body could RE-generate and RE-store to a healthy 7-year-old.

We dared to RE-Imagine.

We dared to RE-Imagine the power of organic self-healing.

We dared to RE-Imagine the intrinsic power of nature.

We dared to RE-Imagine circular healing of the people and the world.

REIER was born to bring nature-based health and wellness innovation to the world.

一個經歷了自身免疫系統攻擊後倖存下來的7歲男孩，

體內卻殘留著一個如同70歲般衰老的腎臟。

沒有藥物，也沒有任何手術能夠將這顆腎臟的狀態從70歲逆轉回7歲。

沒有醫生能夠想像，這具身體要如何才能

「重新再生」並「修復還原」成一個健康的7歲孩童。

我們敢於 - 重塑想像

重塑想像，去喚醒生命自主療癒的磅礴力量

重塑想像，去諦聽大自然與生俱來的本源之能

重塑想像，去體現人類與萬物世界、

那生生不息的循環自癒

REIER 破繭而生。我們承載著自然的隱喻，

將健康與福祉的破曉

創新，奉獻給這個世界

RE: HERO Overview

“Heal from our Roots” positions REIER as a brand of long-term restoration rather than quick correction.
源自根本的療癒, 將 REIER 定位為專注於長期修復而非快速修正的品牌。

The hero message speaks directly to the aspirations of adults aged 50 and above.
其核心訊息直接觸及 50 歲及以上熟齡族群的內心渴望。

UN data on the rise of the 80-plus population reinforces the relevance of products designed for longevity and quality of life.
聯合國關於 80 歲以上人口增長的數據，進一步印證了專為長壽與生活品質所設計之產品的重要性。

The REIER story begins with gentleness, discipline, and a return to roots.
REIER 的故事始於溫和、自律以及對根源的追尋。

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R E : Key Benefits

  • REIER supports calm, hydration, nourishment, radiance, and natural rhythm.

  • The product range combines internal wellness with external beauty care in one integrated system.

  • UN ageing projections show why later-life vitality and self-care are becoming more central globally.
    Through daily ritual and refined care, REIER turns everyday wellness into a return to roots.

Re: Featured Solutions

  • REIER's featured solutions combine internal wellness with topical beauty support.

  • Each product is designed as part of a larger lifestyle of renewal for mature consumers.

  • UN ageing data shows why such integrated solutions matter in nearly every market. Each featured solution becomes a daily expression of balance, beauty, and roots.

RE: Testimonials or Partners

  • REIER builds trust through authenticity, product sincerity, and scientific grounding.

  • The brand responds to mature consumers seeking reliability rather than noise or hype.

  • UN ageing guidance reinforces the importance of trust, care systems, and future-ready support.
    As trust deepens through care, collaboration, and credibility, the REIER community grows from roots.

RE: Call-To-Action

  • REIER invites mature consumers to explore wellness and beauty as daily acts of reconnection.

  • The call to action serves both end users and future partners in the longevity economy.

  • UN ageing projections show why later-life wellness is a major long-term opportunity.
    Every next step with REIER is an invitation to slow down, reconnect, and return to roots.

Meet the Team

  • Jason Lam

    Jason Lam is a Hong Kong based health and technology focused entrepreneur. Prior to entrepreneurship, he amassed over 11 years of capital markets, startup investments, and data analytics experience at bulge bracket investment banks across New York, London, Singapore, Korea, Australia, and Hong Kong. He co-founded GO Logistics and Storage Company (GOLS), a full service Technology, Distribution and Logistics solutions provider that services MNCs such as Cathay Pacific. He also co-founded KIDSforSDGs, and partnered with youths to establish Night Water, a movement aimed at promoting healthy low-caffeine lifestyle. At Reier, he aims to commercialize nature-based regenerative health remedies for all.

  • WINNIE NG

    Winnie Ng is an international Art Director and Spatial Designer with over a decade of experience leading creative teams across London, New York, Tokyo, Shanghai, and Hong Kong. Academically trained at Central Saint Martins London and Sotheby’s Institute of Art, she bridges the gap between business strategy and creative execution to drive brand equity for lifestyle and retail portfolios. Her diverse global career includes executing brand-aligned design strategies and visual assets for major names such as Alexander McQueen, Il Mulino New York, Wieden+Kennedy Tokyo, Alan Chan Design, Clot, Chow Sang Sang Promessa, and the supplement company NOON World New York and Eu Yan Sang for their health and wellness supplements line. She specializes in translating complex brand visions into immersive spatial environments and cohesive visual identities.

  • Kenneth Kwok

    Kenneth Kwok is a regenerative healthcare-focused impact investor and entrepreneur, where he builds and scales healthtech ventures that integrate evidence and nature based solutions to improve holistic health. Collectively, his ventures have positively impacted over 2.5m lives across cardiovascular, nervous and respiratory systems. His work has been recognized by World Economic Forum as UpLink and Global Innovators in addition to WHO and UN FAO. Kenneth started his healthcare journey through 15 years in investment banking and strategic investments tied to the healthcare sector.